娱乐棋牌

字节跳动,要在热爱音乐的印度搞音乐了

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RIQIAN,ZIJIETIAODONGCHOUMOUYIJIUDEYINLELIUMEITIZHONGYU“QIANHUWANHUANSHICHULAI”——Resso,ZHEIGEZIJIETIAODONGQIXIAMIANXIANGHAIWAISHICHANGDEYINLELIUMEITIPINGTAI,ZHENGSHIZAIYINDUSHOUFASHANGXIANLE。

娱乐棋牌JIUZAIRessoSHANGXIANHOUDESUIHOUBUJIU,3YUE12RI,ZIJIETIAODONGZAICHUANGLI8NIANZHIJIXUANBUGONGSIZUZHIJIAGOUDIAOZHENG,ZHANGYIMINGZHUANREN“QUANQIUCEO”。TAZAIGONGKAIXINZHONGCHENGZIJIJIEXIALAIJIANGHUAGENGDUOJINGLIWANSHANZIJIETIAODONGQUANQIUGUANLITUANDUI,GONGSI“QUANQIUYUANGONGRENSHUJINNIANJIANGDADAO10WANREN”,YITUJIANGGONGSIDAZAOCHENGYIJIA“CHAODAXINGQUANQIUHUAQIYE”。

ZHEIXIEDOUYIWEIZHEZIJIETIAODONGXIANGWAIJIEMINGQUEBINGQIANGDIAOLETAWEILAIDEZHUZHANCHANG——QUANSHIJIE。

娱乐棋牌CONG2019NIAN11YUEZHONGXUNCHUANCHUJIANGYAOTUICHUYINLELIUMEITIDEXIAOXI,DAO12YUEZAIYINDUHEYINNISHIYUNYINGResso,ZAIDAO3GEDUOYUEHOUDEJINTIANRessoZHENGSHISHANGXIAN,ZIJIETIAODONGDEMEIYIBU,DOUGEWAISHOUDAOGUONEIWAITONGXINGDEGUANZHU。YOUQISHIZAIGUOWAI,YINWEIZIJIETIAODONGDINGZHE“TikTokMUGONGSI”DESHENFEN,BUSHAORENDOUHAOQI,ZHEIJIAGONGSISHIFOUNENGZAIYINLELIUMEITILINGYUZHIZAOCHULINGYIGEQUANQIUBAOKUAN。

ZHEIDANGRANSHIZIJIETIAODONGDEMENGXIANG,YERANGRessoDEGUOWAIJINGZHENGZHEMENYINYINBUAN。ZHEIXIEJINGZHENGZHE,JIUBAOKUOLE2019NIAN2YUECAIJINRUYINDUSHICHANGDE、QUANQIUZUIDADEYINLELIUMEITIPINGTAISpotify,YINDUBENTUZUIDUORENYONGDEYINLELIUMEITIPINGTAIGaana,2019NIANNIANCHUZHONGZUERSHENGDEBENDIZHONGYAOWANJIAJioSaavn,YIJIKANZHONGLEYINDUZHEIKUAIBAODIDEYouTube Music、Apple MusicDENGDENGGUOJIZHIMINGWANJIA。

RANGTAMENBUANDE,SHIRessoKANQILAIRUCIBUTONG——ZAIYIXIEYINDUDANGDIYouTuberSHANGCHUANDEPINGCESHIPINZHONG,NENGKANDAOCHULEHESpotify、Apple MusicDENGDENGPINGTAIYIYANGYOUGEQUSOUSUO、FENLEITUIJIANDENGDENGCHANGGUIGONGNENGWAI,RessoDUIGEQUBOFANGJIEMIANZUOLEHENDAGEXIN,GAIJIEMIANBEIFANGZAILEAppYULEQIPAI,ZHANJUZHENGGEPINGMU,YONGHUKEYIZHIJIEZAIBOFANGJIEMIANDEXINGMUWEIZHIKANDAOSUIYINLESHISHIGUNDONGDEGECI,HAIKEYIGENJUXIHAOBIANHUANBOFANGJIEMIANDEBEIJING——BULUNSHIJINGTAITUXIANG,GIFDONGTUHAISHISHIPINPIANDUAN(ZHEIGEGONGNENGBEIJIAOZUO“Vibe”);JIEMIANXIAFANGZESHEJILEZHUANPINGZANANNIU,YONGHUKEYIPINGLUNGEQU,BINGJIANGXIHUANDEGEQULIANTONGGECI、BEIJINGSHENGCHENGFENXIANGKAPIANZHUANFADAOQITASHEJIAOPINGTAI;LINGWAI,RessoDEQIEGEFANGSHIYEBUXIANGYIBANDEYINLELIUMEITINEIYANGXUYAOZUOYOUHUADONGHUOSHIDIANJIQIEGEJIAN,ERSHISHANGXIAHUADONGQIEHUAN。

娱乐棋牌RessoDE“Vibe”TESEGONGNENG

看上去,Resso像极了一个突出音乐本身而弱化了视觉呈现的音频版抖音娱乐棋牌。就像抖音那样,打开Resso,你不必先选择要播放的歌曲,就可以听到一首随机推荐——当然Resso不是一个纯电台类的音乐流媒体平台,你是可以选择的,选择搜索自己想听的歌手或歌曲,又或是选择听一个符合你心情状态的算法生成的歌单等等。

娱乐棋牌KAOLVDAORessoHAIMEINENGNAXIASANDACHANGPIANGONGSIZHONGHUANQIUYINLEDEBANQUAN(HOUZHESHIQUANQIUSHICHANGFENEDIYIDECHANGPIANGONGSI,TENGXUNZAI2019NIANNIANDISHOUGOULEHUANQIUYINLE10%DEGUFEN,SHIQIZUIDADETOUZIZHEZHIYI),MUQIANZHEIZHONGSUANFATUIJIANWEIZHU、JIANSUOWEIFUDETINGGEFANGSHI,DAOSHIKEYIRUOHUABANQUANDEYINGXIANG,MIBUQUKUDEBUZU。

某种程度上,Resso也在试图改变如今大多数人的听歌方式,这种改变不只局限在单一功能,而是整个系统,它让音乐变得更生动,更有分享的乐趣

娱乐棋牌RessoZHANXIANCHUDEXINTEDIANRANGYIXIECONGYEZHEYINXIANGSHENKE。BIRUSpotifyQIANCFO Barry McCarthy,RessoYONGYOU“FEICHANGCONGMINGQIAOMIAODESHEJIAOGONGNENG”,DANRENGUOSpotifyZAOQIZIXUNSHIDEMEIGUOJINRONGZIXUNGONGSILEIENJITUANHEHUORENFred DavisZE,“YINLEXINGYETAIXUYAOXINPINGTAILE,DUIWOLAISHUO,RessoSHIWOJISpotifyZHIHOUJIANGUOZUIHAODEYINLEPINGTAI,WOXIWANGXINGYENENGJIESHOUTA,YEXIWANGZIJIETIAODONGBUYAOBEIYIXILIEFUZADEBANQUANWENTIHETUI。”

ZHEIYESHIRessoRANGJINGZHENGDUISHOUMENJINZHANGDEDIFANG,ZAIGUOWAI,HAIMEIYOUNAGEZHULIUYINLELIUMEITIXIANGRessoZHEIYANGNENGHEYONGHUJIANLIYIZHONGRUCIJINMIDELIANXI,HEKUANGZAIYIKAOSHEJIAOHUOQUYONGHUFANGMIAN,ZIJIETIAODONGYOUDESHIJINGYAN。

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娱乐棋牌RessoDEGEQUKAPIANFENXIANGGUOCHENG,TikTokBINGBUZAIYOUXIANXIANSHIXUANXIANGLI

显然,字节跳动这次并不想靠TikTok,而是试图凭借Resso自身的表现俘获更多精准用户娱乐棋牌。这样做不是没有道理,短视频平台和音乐流媒体平台本身各有各的逻辑,覆盖用户并不一定相同(想想加入了直播社交的网易云音乐被老用户骂得多惨),就像Resso音乐内容合作负责人Hari Nair在接受TechCrunch采访时所说,“我们所有的营销努力都是为了建立一个强大的音乐死忠粉社区。”

娱乐棋牌ERQIERUGUOLIANGBIANDOUFAZHANDEHAO,ZIJIETIAODONGHAINENGYOUGENGDUOYONGHUJILEI。

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如果硬要指出字节跳动运营Resso可以依据的经验,最有参考价值的恐怕还是它的“印度经验”娱乐棋牌。从TikTok 2017年9月出海印度到迅速风靡,经过近3年的积累,字节跳动已经十分熟悉印度互联网用户的特征,如今随着TikTok用户量的飞速增长,印度已在2019年和美国、日本一起,被划为TikTok全球化的重点战略国家,TikTok在印度重要岗位的负责人,也都升级为向抖音总裁张楠直接汇报。

YINDUXIANZAIYISHITikTokDEQUANQIUZUIDASHICHANG(2YUEDEZUIXINSHUJUSHIYINDUZHANDAOLETikTokQUANQIUXIAZAILIANGDE41.3%),ZHAKEBOGEZAIFacebookNEIBUTANJIYUTikTokDEJINGZHENGYECHENGREN,“TAZAIYINDUDEZENGZHANGFEICHANGXUNSU,WORENWEIJIUGUIMOERYAN,TAYIJINGCHAOGUOLEInstagram。”TikTokYINDUYEWUFUZERENNikhil GandhiBIAOSHI,2020NIANTikTokZAIYINDUSHICHANGHAIJIANGXINZENG50%DEYONGHU。

娱乐棋牌ZHONGZHONGBIAOXIANSIHUDOUZAIGAOSUZIJIETIAODONG,CISHISHIZAIYINDUTUICHUYINLELIUMEITIDEZUIHAOSHIJI。

但Resso在印度面临诸多挑战是肯定的娱乐棋牌。首先最关键的一个问题就是——如何拉动印度音乐流媒体用户的付费率?想让印度人为互联网内容付费不是一件容易的事,这一定程度解释了为什么印度互联网用户如此之多,可音乐流媒体市场的总体量却远小于美国——市场调查公司Statista预测,2020年印度音乐流媒体服务将创造2.44亿美元的收入,而在市场状况更成熟的美国,这一数字高达45亿美元。

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娱乐棋牌CHULEWENHUACHAYIDECUNZAI,RessoSHIFOUHUIXIANG2019NIAN4YUEDETikTokYIYANGZAIYINDUZAOYUXIAJIAWEIJI,XIANZAIYEBUHAOSHUO。GENGZHONGYAODESHI,ZHANGQIXIAQU,BANQUANDUIRessoLAISHUOYEHUISHIWENTI——RUGUOTAHAIXIANGJIXUKAITUOQUANQIUSHICHANGDEHUA,DANMUQIANLAIKAN,RessoNADAOHUANQIUYINLEDEBANQUANKENENGXINGWEIHUQIWEI,TENGXUNDAGAILVBUHUIJIAOCHUHOUZHEDEBANQUAN,YOUQISHITENGXUNHAISHIGaanaSHANGYILUNRONGZIDELINGTOUGONGSI。JUYIMINGJIEJINTENGXUNTMEDERENSHIXIANGPingWestPINWANTOULU,JIURessoDESHANGXIAN,TMEMUQIANDUIWAIDETAIDUJIBENSHI“nobody cares”。

“与人们的普遍认知相反,这个行业面临的最大挑战之一,不是获取高端用户,而是让普通用户不断到App去听新的音乐,并非他们已经熟知的音乐。”Gaana首席执行官Prashan Agarwal曾在2019年的一次采访中说。各家都想破了脑袋让用户能多听歌,把Resso“抖音化”、正野心勃勃瞄准全球市场的字节跳动能成吗?返回搜狐,查看更多

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声明:该文观点仅代表作者本人,搜狐号系信息发布平台,搜狐仅提供信息存储空间服务。
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